MDUIIP Syllabus

Will you provide syllabus of 2nd Semester M.Com (Industry Integrated) Program offered by Maharshi Dayanand University (MDU)? How many subjects are in 2nd Semester of M.Com (Industry Integrated) Program of MDU University?

[shikha]

There are total 7 Subjects in 2nd Semester M.Com (Industry Integrated) Program offered by Maharshi Dayanand University (MDU).

Here I am giving complete syllabus for your reference:

Maharshi Dayanand University (MDU) M.Com (Industry Integrated) 2nd SEM Syllabus
Semester II
2.1 Workshop on Marketing Management
2.2 Cost and Management Accounting
2.3 Advanced Financial Accounting
2.4 Workshop on Human Resources Management
2.5 Financial Management
2.6 Workshop on Research Methodology
2.7 Operations Research

2.1 WORKSHOP ON MARKETING MANAGEMENT

UNIT I
Marketing Concepts and Tasks, Defining and delivering customer value and satisfaction -
Value chain - Delivery network, Marketing environment, Adapting marketing to new
liberalized economy - Digitalization, Customization, Changing marketing practices,
e-business - setting up websites; Marketing Information System, Strategic marketing
planning and organization.

UNIT II
Buyer Behavior, Market Segmentation and Targeting, Positioning and differentiation
strategies, Product life cycle strategies, New product development, Product Mix and
Product line decisions, Branding and Packaging, Price setting - objectives, factors and
methods, Price adapting policies, Initiating and responding to price changes. -
Marketing channel system - Functions and flows; Channel design, Channel management -
Selection, Training, Motivation and evaluation of channel members; Channel dynamics -
VMS, HMS, MMS; Market logistics decisions.

UNIT III
Integrated marketing communication process and Mix; Advertising, Sales promotion and
Public relation decisions. Direct marketing - Growth, Benefits and Channels;
Telemarketing; Salesforce objectives, structure, size and compensation. - Identifying
and analyzing competitors, Designing competitive strategies for leaders, challengers,
followers and nichers : Customer Relationship marketing - Customer database, Data
warehousing and mining. Attracting and retaining customers, Controlling of marketing
efforts.

UNIT IV
Workshop Exercises:- Select any product and examine the features of channels selected
for distribution - Identify a product and position it in the market with necessary
documentary evidences - Examine and Report on the latest advertising strategies
followed by an organization of your own choice - Develop Advertisement message for at
least 5 products of student choice - Illustrate how social class differences influence (a)
Product lines & Styles (b) Advertising media Selection - Understand the features of
industrial goods on a comparative basis with that of FMCG

2.2 COST AND MANAGEMENT ACCOUNTING
UNIT – I
Cost Accounting – meaning – objectives – Nature and Scope – methods of costing –
techniques of costing - classification and coding of costs - inventory control – stock
levels – inventory systems - methods of pricing material issues.

UNIT – II
Labour costs – direct and indirect – importance – Labour remuneration method – labour
performance reports – labour turnover and stability – Overheads – Importance –
allocation and apportionment of overheads - overhead cost control - absorption costing –
activity based costing.

UNIT – III
Job and batch costing – accounting system under job costing – treatment of spoilages,
defectives under job costing – Process costing – costing procedure involved in process
costing – inter process profit – joint products and by-products.

UNIT – IV
Management Accounting – Nature & Scope – Tools and Techniques - Ratio analysis –
marginal costing– cost-volume profit analysis – break-even analysis – utility and
limitations of cost volume profit analysis – financial and profit planning – objectives.
Budget administration – types of budget – advantages – budgeting and budgetary control
– - standard costing - Funds flow statement – Cash flow statement.

2.3 ADVANCED FINANCIAL ACCOUNTING
UNIT – I
Preparation of Final accounts – Schedule VI Part I and Part II – Profit prior to
incorporation – Managerial remuneration – dividend declaration out of the past and the
current profits – Issue of Bonus shares – Preparation of Balance Sheet.

UNIT – II
Amalgamation – Absorption (Excluding inter –company holdings) – External
reconstruction – Internal reconstruction (Excluding scheme of reconstruction).

UNIT – III
Holding company accounts excluding inter-company holdings – Liquidation of
companies.

UNIT - IV
Accounts of Banking companies and Insurance Companies.
Inflation accounting – Human resource accounting-Principles of Government accounting
– responsibility accounting

Maharshi Dayanand University (MDU) M.Com (Industry Integrated) 2nd SEM Syllabus