Mumbai University Sample papers of SYB.Com

Hii sir, I wanted to get the syllabus of the SYB.Com 3rd and 4th semester of Mumbai university please provide me the syllabus ?

[sumit]

As you asking for the Syllabus of the SYB.Com 3rd and 4th semester of Mumbai university here I am giving you the syllabus of the SYB.Com 3rd and 4th semester of Mumbai university the syllabus consist the following courses:
Fundamentals of advertising
Different roles of advertising in marketing, economy and society
Developments and issues concerning contemporary advertising
The regulatory framework of advertising
‐Advertising in India
Module * I. Introduction to Advertising 11 lectures
Meaning ‐ Evolution ‐ Features ‐ Active participants ‐ Functions ‐ Advertising as a
Communication process
Overview and scope of advertising industry in India ‐ Trends in advertising and advertising
industry in India – Challenges faced by advertisers in India in the era of globalization
Module * II. Advertising as a component of Marketing 11 lectures
Concept of Marketing and Integrated Marketing Communication (IMC) ‐ Advertising and other
tools of marketing/IMC – Role of advertising in Product Life Cycle (PLC), low involvement and
high involvement products – Role of advertising in brand building – Consumer behaviour –
Target audience and market segmentation

Module * III. Classification of Advertising 11 lectures
Classification on the basis of – Audience, Media, Advertiser and Area, including advertising in
rural India
Special purpose advertising such as Green advertising, Political advertising, Advocacy
advertising, Retail advertising, Financial advertising, Corporate Image advertising,
Comparative advertising, Primary / Generic advertising and Pro Bono/Social advertising
including Social Advertising by Indian Government through Directorate of Advertising and
Visual Publicity (DAVP)

Rest of the syllabus you may find in the file given below :
SYBcom syllabus of semester 3rd and 4th year of Mumbai university