| 8th March 2018 11:54 AM | |
| sumit | Re: anna university MBA 4th semester syllabus The syllabus of 4th Semester of the Master of Business Administration (MBA) Program offered by Anna University is as follows: BA7401 INTERNATIONAL BUSINESS MANAGEMENT COURSE OBJECTIVE: To expose the students to the basic concepts of international business management COURSE OUTCOME: Students would be familiar with global business environment, global strategic management practices and get acquainted with functional domain practices. They would be familiar with conflicts situations and ethical issues in global business. UNIT I INTRODUCTION International Business Definition Internationalizing business-Advantages factors causing globalization of business- international business environment country attractiveness Political, economic and cultural environment Protection Vs liberalization of global business environment. UNIT II INTERNATIONAL TRADE AND INVESTMENT Promotion of global business the role of GATT/WTO multilateral trade negotiation and agreements VIII & IX, round discussions and agreements Challenges for global business global trade and investment theories of international trade and theories of international investment Need for global competitiveness Regional trade block Types Advantages and disadvantages RTBs across the globe brief history. UNIT III INTERNATIONAL STRATEGIC MANAGEMENT Strategic compulsions-Standardization Vs Differentiation Strategic options Global portfolio management- global entry strategy different forms of international business advantages - organizational issues of international business organizational structures controlling of international business approaches to control performance of global business- performance evaluation system. UNIT IV PRODUCTION, MARKETING, FINANCIAL AND HUMAN RESOURCE MANAGEMENT OF GLOBAL BUSINESS Global production Location scale of operations- cost of production Make or Buy decisions global supply chain issues Quality considerations- Globalization of markets, marketing strategy Challenges in product development , pricing, production and channel management- Investment decisions economic- Political risk sources of fund- exchange rate risk and management strategic orientation selection of expatriate managers- Training and development compensation. UNIT V CONFLICT MANAGEMENT AND ETHICS IN INTERNATIONAL BUSINESS MANAGEMENT Disadvantages of international business Conflict in international business- Sources and types of conflict Conflict resolutions Negotiation the role of international agencies Ethical issues in international business Ethical decision-making. TEXT BOOKS 1. Charles W.I. Hill and Arun Kumar Jain, International Business, 6th edition, Tata Mc Graw Hill, New Delhi, 2010. 2. John D. Daniels and Lee H. Radebaugh, International Business, Pearson Education Asia, New Delhi, 2000. 3. K. Aswathappa, International Business, 5th Edition, Tata Mc Graw Hill, New Delhi, 2012. 4. Michael R. Czinkota, Ilkka A. Ronkainen and Michael H. Moffet, International Business, 7th Edition, Cengage Learning, New Delhi, 2010. 5. Rakesh Mohan Joshi, International Business, Oxford University Press, New Delhi, 2009. 6. Vyuptakesh Sharan, International Business, 3rd Edition, Pearson Education in South Asia, New Delhi, 2011. Syllabus 4th Semester MBA Program Anna University    |
| 8th March 2018 11:51 AM | |
| Unregistered | Re: anna university MBA 4th semester syllabus Can you provide me the syllabus of 4th Semester of the Master of Business Administration (MBA) Program offered by Anna University as I need it for preparation of the exam? |
| 18th November 2016 12:01 PM | |
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