Old Papers Col MBA AIOU

Is there anyone who will provide old year question papers of COL - MBA/MPA Program of Allama Iqbal Open University (AIOU)? Actually my sister is searching for these papers, but she does not get any. So please give link to download old year question papers of first semester COL - MBA/MPA Program of Allama Iqbal Open University (AIOU)?

[shikha]

As you are looking for old year question papers of COL - MBA/MPA Program of Allama Iqbal Open University (AIOU), so here are question papers:

Allama Iqbal Open University (AIOU)COL - MBA/MPA Program 1st Sem Question Paper

MARKETING MANAGEMENT
1. Discuss importance of attracting and retaining customers?

2. What is total quality management? Discuss marketing manager’s two major responsibilities in an quality centred company?

3. Discuss market and Company demands and how would you estimate current and future demands?

4. List steps involved in new product development and discuss business analysis in detail.

5. Write short notes on following:
a. Direct Export
b. indirect Export
c. Licensing
d. Joint Venture

Allama Iqbal Open University (AIOU)COL - MBA/MPA Program 1st Sem Question Paper