The Personal MBA Master The art of Business by Josh Kaufman pdf

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The Personal MBA: Master the Art of Business by Josh Kaufman is A world-class business education in a single volume.

Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.

The Personal MBA
Master the Art of Business
by Josh Kaufman, #1 bestselling business author




The Personal MBA is designed to help learn the art of business on your own terms. Instead of mortgaging your life to go to business school, its possible to dramatically increase your knowledge of business on your own time and with little cost without setting foot inside a classroom.

With a little time and effort, you can easily learn these skills on your own, without eye-popping tuition and student loans.

Understanding the fundamental principles of business will give you essential tools you can rely on to make good decisions.

If you learn these critical concepts, youll be in the top 0.01% of the human population when it comes to knowing:

How businesses actually work in practice, not theory.

How to evaluate new business ideas: what really matters, and what doesnt.

How to start a new business from scratch.

How to improve any existing business, whether its a solo venture or a Fortune 500 corporation.

How to use business-related skills to accomplish your personal goals.

The Personal MBA explains fundamental, universal business concepts like:

The Iron Law of the Market: Why every business is limited by the size and quality of the market it attempts to serve and how to find hungry markets just waiting to be served

10 Ways to Evaluate a Market: Some business ideas are better than others. Before you quit your job and invest your life savings, you should know how to evaluate new business ideas before you begin. There are ten critical factors you need to consider

The 12 Standard Forms of Value: Theres more to business than products and services. There are actually twelve different ways to create value for your customers. The most successful businesses combine several

The Pricing Uncertainty Principle: All prices are malleable. Raising your prices is the best way to dramatically increase your business profitability - if you know how to support the price youre asking

4 Methods to Increase Revenue: There are only four ways for a business to bring in more money. Do you know what they are?

Table of Contents-

A Note to the Reader
Introduction

Chapter 1
Value Creation

Chapter 2
Marketing

Chapter 3
Sales

Chapter 4
Value Delivery

Chapter 5
Finance

Chapter 6
The Human Mind

Chapter 7
Working With Yourself

Chapter 8
Working With Others

Chapter 9
Understanding Systems

Chapter 10
Analyzing Systems

Chapter 11
Improving Systems