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Old 9th November 2016, 02:48 PM
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Default Pondicherry University Distance Education MBA Study Material

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Old 4th April 2018, 04:04 PM
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Default Re: pondicherry university distance education MBA study material

I am student of Pondicherry University and from here doing Distance Education MBA degree looking for study material. Will you provide me Pondicherry University Distance Education MBA Study Material for rural marketing also provide Books for MBA Rural Marketing?
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Old 4th April 2018, 04:07 PM
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Default Re: pondicherry university distance education MBA study material

Pondicherry University is a central university in Puducherry, India. Founded in 1985 by the Government of India, the university is a collegiate university with a jurisdiction.

Please find the below attached file for the Pondicherry University Distance Education MBA Study Material:

MBA rural marketing notes:

MBA rural marketing notes






Suggested Books for MBA Rural Marketing

Balaram Dogra & Karminder Ghuman, RURAL MARKETING: CONCEPT & CASES, Tata McGraw-Hill Publishing Company, New Delhi, 2008
A.K. Singh & S. Pandey, RURAL MARKETING: INDIAN PERSPECTIVE, New Age International Publishers, 2007
CSG Krishnamacharya & Laitha Ramakrishna, RURAL MARKETING, Pearson Education Asia. 2009
Philip Kotler, MARKETING MANAGEMENT, Prentice Hall India Ltd. New Delhi
Agarwal A.N, INDIAN ECONOMY, Vikas Publication, New Delhi.
Ruddar Dutt Sundaram, INDIAN ECONOMY, Tata McGraw Hill. Publishers, New Delhi
James A. AndeRSON AND JAMES A. NARUS AND (2004), BUSINESS MARKET MANagement, Pearson Education Asia PVT. LTD, SINGAPORE, 2004
RAM KISHAN Y. Rural & Agricultural marketing, JaICO PUBLISHING HOUSE, MUMBAI, 2004.
Risley, George, Modern Industrial Marketing, Mc Grew Hill, New York, 1970,
Rural Marketing, R.V. Badi & N.V.Badi, Himalaya Publishing House, 2004
SaLES AND DISTRIBution Management, Text and Cases, Krishna K. Havaldar & VASANT M. CAVALE, THE MC GRAW-HILL COMPANIES, 2009
S Neelamegham, Marketing in India, Vikas public house ltd., Delhi, 2004.

Contact:

Pondicherry University
Kalapet, Puducherry, 605014
Phone: 0413 265 5179
Attached Files
File Type: pdf MBA rural marketing notes.pdf (901.6 KB, 9 views)
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