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Hii sir, I Wants to get the Question Paper of the MBA Advertising Management of the Punjab Technical University ?

[shikha]

As you Asking for the Question Paper of the MBA Advertising Management of the Punjab Technical University the Question Paper is given below

ADVERTISING MANAGEMENT

INSTRUCTION TO CANDIDATES :
1. SECTION-A contains SIX questions carrying FIVE marks each and students
have to attempt any FOUR questions.
2. SECTIONS-B consists of FOUR Subsections : Units-I, II, III & IV. Each
Subsection contains TWO questions each carrying EIGHT marks each and
student has to attempt any ONE question from each Subsection.
3. SECTION-C is COMPULSORY and consist of ONE Case Study carrying EIGHT
marks.

SECTION-A
1. What are the objectives of advertising?
2. What is DAGMAR?
3. What is puffery in advertising?
4. What is comparative advertising?
5. Explain pre-testing and post testing of advertising.
6. Write a note on copy writing in print advertising.

SECTION-B
UNIT-I
7. Define Advertising. Discuss various forms of advertising with the help of advertising.

8. Describe Integrating Marketing communication. What are the key features of IMC? Explain with the help of examples

9. Explain the concept of perception. Differentiate absolute and threshold limits. Also discuss the application of these two concepts in advertising.

10. Define media planning. Discuss the process of media planning with the help of an example.

UNIT-III
11. Define advertising appeal. Discuss various types of advertising emotional appeals.

12. What is advertising layout? Discuss various layout forms of print advertising.

UNIT-IV
13. Define advertising effectiveness. Discuss various methods of measuring advertising effectiveness.

14. Discuss various functions of advertising agency


Question Paper of the MBA Advertising Management of the Punjab Technical University