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Savitribai Phule Pune University, formerly University of Pune and University of Poona, is a university in Pune in western India, founded in 1949. Spread over a 411 acres campus, the university is home to 43 academic departments The Syllabus of the MBA II Semester Marketing Management of the Pune University is given below MARKETING MANAGEMENT PRODUCT: Product Meaning, Goods & Services, Product Mix, Levels of Product, Product Life Cycle - Managing the product in Product Life Cycle. NEW PRODUCT DEVELOPMENT- Types of new products - Test Marketing a new product Portfolio analysis, Branding - Definition, Purpose and Significance, Branding decisions - Packaging & Labeling - Purpose, Types and new trends in packaging PLACE: Importance, functions of distribution channels - Introduction to the various channels of distribution Designing marketing channels Introduction to Wholesaling, Retailing, Franchising, Direct Marketing, Impact of technology & Internet on distribution. PROMOTION: Concept and role in marketing, Promotional Mix - Advertising, Sales Promotion, Personal Selling, Public Relations. Impact of technology & Internet on Promotion Extended Ps of Marketing People, Process & Physical Evidence For the Detail Syllabus you may Consider the below Attachement that is Free to Download ![]() ![]() ![]() ![]() For more Information you may Contact to the Pune University the Contact details are given below Contact Details Pune University Address: Ganeshkhind, Pune, Maharashtra 411007 Phone: 020 2569 6064 |
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