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Default Sathyabama Institute of Science and Technology B.E. - Automobile Engineering SMEA3009 Product Design and Development Syllabus

Sathyabama Institute of Science and Technology B.E. - Automobile Engineering SMEA3009 Product Design and Development Syllabus

SATHYABAMA INSTITUTE OF SCIENCE AND TECHNOLOGY SCHOOL OF MECHANICAL ENGINEERING

SMEA3009 PRODUCT DESIGN AND DEVELOPMENT
L T P Credits Total Marks
3 0 0 3 100

UNIT 1 INTRODUCTION 9 Hrs.
Introduction: Characteristics of successful product development, Design and development of products, duration and cost of
product development, the challenges of product development. Development Processes and Organizations, Product
Planning, Identifying Customer Needs - organize the needs into a hierarchy, establish the relative importance of the needs
and reflect on the results and the process. Product Specifications: establishing target specifications, setting the final
specifications.

UNIT 2 BASIC CONCEPTS 9 Hrs.
Concept Generation: The activity of concept generation clarify the problem, search externally, search internally, explore
systematically, and reflect on the results and the process. Concept Selection: Overview of methodology, concept screening,
and concept scoring. Concept Testing: Define the purpose of concept test, choose a survey population, choose a survey
format, communicate the concept, measure customer response, interpret the result, reflect on the results and the process.

UNIT 3 PRODUCT ARCHITECTURE 9 Hrs.
Product development management - establishing the architecture - creation - clustering - geometric layout development -
Fundamental and incidental interactions - related system level design issues - secondary systems -architecture of the
chunks - creating detailed interface specifications-Portfolio Architecture.

UNIT 4 DESIGN FOR MANUFACTURING & ECONOMICS 9 Hrs.
Design for Manufacturing: Definition, estimation of manufacturing cost, reducing the cost of components, assembly,
supporting production, impact of DFM on other factors. Prototyping: Prototyping basics, principles of prototyping,
technologies, planning for prototypes. Product Development Economics: Elements of economic analysis, base case financial
mode, Sensitive analysis, project trade-offs, influence of qualitative factors on project success, qualitative analysis.

UNIT 5 INDUSTRIAL DESIGN 9 Hrs.
Integrate process design - Managing costs - Robust design - Integrating CAE, CAD, CAM tools – Simulating product
performance and manufacturing processes electronically - Need for industrial design-impact – design process - investigation
of customer needs - conceptualization - refinement - management of the industrial design process - technology driven
products - user - driven products - assessing the quality of industrial design.
Max.45 Hrs.

COURSE OUTCOMES
On completion of the course, student will be able to
CO1 - Understand the new product based on mechanical design engineering
CO2 - Understand the mechanical aspects of product design by incorporating concept, creativity, structural,
manufacturing, aesthetics and ergonomics etc.
CO3 - Understand contemporary issues and their impact on provided solution.
CO4 - Solve open ended problem belongs to design engineering that meet the requirements.
CO5 - Understand and apply the various tools used for design development analysis and optimization.

TEXT / REFERENCE BOOKS
1. Karl T Ulrich, Steven D Eppinger, “ Product Design & Development.” Tata McGrawhill New Delhi 2003.
2. Kevin Otto & Kristin Wood Product Design: “Techniques in Reverse Engineering and new Product Development.” 1/e
2004, Pearson Education New Delhi.
3. David G Ullman, “The Mechanical Design Process.” McGrawhill Inc Singapore 1992 N J M Roozenberg, J Ekels, N F M
Roozenberg “ Product Design Fundamentals and Methods .” John Willey & Sons 1995.
4. Product Design and Manufacturing - A C Chitale and R C Gupta, PH1, - 3 rd Edition, 2003.
5. New Product Development - Timjones. Butterworth Heinmann -Oxford. UCI -1997.
6. Product Design for Manufacture and Assembly - Geoffery Boothroyd, Peter Dewhurst and Winston Knight – 2002.

END SEMESTER EXAMINATION QUESTION PAPER PATTERN
Max. Marks: 100 Exam Duration: 3 Hrs.
PART A: 10 Questions of 2 marks each - No choice 20 Marks
PART B: 2 Questions from each unit of internal choice; each carrying 16 marks 80 Marks
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