Sathyabama Institute of Science and Technology B.Sc - Fashion Design SFDA1604 Visual Merchandising and Display Syllabus

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Sathyabama Institute of Science and Technology B.Sc - Fashion Design SFDA1604 Visual Merchandising and Display Syllabus

SATHYABAMA INSTITUTE OF SCIENCE AND TECHNOLOGY SCHOOL OF SCIENCE AND HUMANITIES

Sem
Course
Code
ELECTIVE II - C
VISUAL MERCHANDISING AND DISPLAY
L T P Credits
Total
Marks
VI SFDA 1604 3 0 0 3 100

UNIT I (9Hrs)
Visual Merchandising- Definition and Functions, Basics of Visual Merchandising – display basics, design basics, Principles of
design ,Color blocking, Signage and understanding materials, Types of display, one-item, line of goods, related merchandise,
assortment, Promotional vs. Institutional.Season, Type of display settings – realistic, environmental, Semi-realistic, fantasies,
abstract, build up display.

UNIT II (9Hrs)
Store Exterior – signs, marquees, outdoor lighting, banners, planters, awning, Window in store front – the angled front, the
arcade front, corner fronts. Mall store fronts – open façade, glass façade and closed façade.
Store Interior – Focal points, Island displays, Risers and Platforms, The runways, the catwalks, cases and display cases,
museums cases, demonstration cubes, Ledges, shadow boxes, enclosed displays, fascia -walls, 100% traffic areas.

UNIT III (9Hrs)
Front-to-back visual merchandising, visual presentation, visual merchandising and the retailer. dressing fixtures-T-Stands,
stock holders, quad racks, round racks, backwall, gondolas, aisle tables. clothing on hang-rods – shoulder-out hanging,
face-out hanging, single-rod hanging, double – rod hanging

UNIT IV (9Hrs)
Attention drawing devices, color, lighting, Line and composition. Scale, contrast, repetition, humor, mirrors, Nostalgia, motion,
surprise and shock, props. Merchandise display - Introduction, objectives, Visual merchandiser in store promotion, Scheduling
the promotion.

UNIT V (9Hrs)
store planning and design-functions of the store planner-rehabilitations –floor plans-drawing to scale, materials needed to
draw a floor plan-reading a floor plan – Basic architectural symbols, store planning symbols, other types of dimensional
drawings- store planning as a career. Planogram - Meaning and purpose of planogram- benefits of a planogram-
Implementation and maintenance of a planogram.
Max. 45 Hours

COURSE OUTCOMES
On successful completion of the course, the students will able to
CO1: Learn about key terms and principles involved in visual merchandising.
CO2 Know the features of store exterior & interior in display
CO3: Gain Knowledge different fixtures and attention drawing devices used in display
CO4: Understand the store planning and the planogram technique
CO5: Obtain a broad understanding of display

TEXT / REFERENCE BOOKS:
1. Visual Merchandising and Display,Martin.M.Pegler, Fairchild books, 6th revised Edition, 2011.
2. Visual Merchandising, Swati bhalla, Anurag S. Tata McGraw Hill Education \ Private Limited, 2010.
3. Fashion retailing- a Multi- channel Approach Ellen Diamond, Pearson Education Inc, Singapore, 2nd Edition,
2007.
4. Retail Managemen,Chetan Bajaj, Rajnish Tuli, Nidhi V Srivastava, “t”, Oxford University Press, 2005.
5. Fashion from Concept to Consumer, Gini Stephens Frings; Pearson Education Inc, Singapore, 7th Edition,2005.
6. Inside Fashion Design, Sharon Lee Tate, Pearson Education Inc, Singapore, 5thEdition, 2008.
7. Inside Fashion Business, Kitty G. Dickerson; Pearson Education Inc, Singapore, 7thEdition, 2004.

END SEMESTER EXAM QUESTION PAPER PATTERN
Max. Marks: 100 Exam Duration: 3 Hrs.
PART A: 10 Questions of 2 mar k each - No choice. 20 Marks
PART B: 2 Questions from each unit of internal choice, each carrying 16 marks. 80 Marks