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Default Sathyabama Institute of Science and Technology M.E. - Computer Aided Design SPRA5103 Product Design and PLM Syllabus

Sathyabama Institute of Science and Technology M.E. - Computer Aided Design SPRA5103 Product Design and PLM Syllabus

SATHYABAMA INSTITUTE OF SCIENCE AND TECHNOLOGY SCHOOL OF MECHANICAL ENGINEERING
M.E. / M.Tech. - Regular 4 REGULATIONS 2019
SPRA5103 PRODUCT DESIGN AND PLM
L T P Credits Total Marks
3 0 0 3 100

UNIT 1 INTRODUCTION 9 Hrs.
Introduction: Characteristics of successful product development, Design and development of products, duration and cost of
product development, the challenges of product development. Identifying Customer Needs- Gather raw data from
customers, interpret raw data in terms of customer needs, organize the needs into a hierarchy, establish the relative
importance of the needs and reflect on the results and the process. Product Specifications: What are specifications, when
are specifications established, establishing target specifications, setting the final specifications.

UNIT 2 BASIC CONCEPTS 9 Hrs.
Concept Generation: The activity of concept generation clarify the problem, search externally, search internally, explore
systematically, and reflect on the results and the process. Concept Selection- Overview of methodology, concept screening,
and concept scoring, Concept Testing -Define the purpose of concept test, choose a survey population, choose a survey
format, communicate the concept, measure customer response, interpret the result, reflect on the results and the process.

UNIT 3 PRODUCT ARCHITECTURE 9 Hrs.
Product development management - establishing the architecture - creation - clustering - geometric layout development -
Fundamental and incidental interactions - related system level design issues - secondary systems -architecture of the
chunks - creating detailed interface specifications-Portfolio Architecture.

UNIT 4 INDUSTRIAL DESIGN 9 Hrs.
Integrate process design - Managing costs - Robust design - Integrating CAE, CAD, CAM tools – Simulating product
performance and manufacturing processes electronically - Need for industrial design-impact – design process - investigation
of customer needs - conceptualization - refinement - management of the industrial design process - technology driven
products - user - driven products - assessing the quality of industrial design.

UNIT 5 COMPONENTS OF PLM 9 Hrs.
Object oriented approach in product development solutions, phase gate process in product design – disparate databases
and connectivity, use of EAI technology (middleware) – cases for preparation of combined BOM and other reports.
Component supplier management and sourcing.
Max. 45 Hrs.

COURSE OUTCOMES
On completion of the course, student will be able to
CO1 - Understand the new Characteristics of Product development based on customer need.
CO2 - Understand the Concept generation, concept selection and concept testing activity based on creative Idea
generation.
CO3 - Establish the Product Architecture and Understand System level design and contemporary issues and their
impact on provided solution.
CO4 - Understand and apply the various tools used for design, Development and Optimization.
CO5 - Apply and manage the Industrial design process for various type of products.
CO6 - Understand the components of PLM, supplier management and Sourcing.

TEXT / REFERENCE BOOKS
1. Karl T Ulrich, Steven D Eppinger , “ Product Design & Development.” Tata McGrawhill New Delhi 2003
2. Kevin Otto & Kristin Wood Product Design: “Techniques in Reverse Engineering and new Product Development”,
1st Edition, 2004 , Pearson Education New Delhi
3. David G Ullman, “The Mechanical Design Process.” McGrawhill Inc Singapore 1992.
4. N.J.M Roozenberg, J.Ekels, N.F.M. Roozenberg, “Product Design Fundamentals and Methods", John Willey &
Sons, 1995
5. John Stark, “Global Product: Strategy, Product Lifecycle Management and the Billion Customer Question”, Springer
Publisher, 2007.
6. Michael Grieves, “Product Life Cycle Management”, Tata McGraw Hill, 2006.

END SEMESTER EXAMINATION QUESTION PAPER PATTERN
Max. Marks: 100 Exam Duration: 3 Hrs.
PART A: 5 Questions of 6 marks each – No choice 30 Marks
PART B: 2 Questions from each unit of internal choice; each carrying 14 marks 70 Marks
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