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Re: Syllabus Of B.Com 1st Year Kanpur University
Ok, here I am providing you the syllabus of B.Com I year of Chhatrapati Shahu Ji Maharaj University, Kanpur Kanpur University B.Com I year syllabus GROUP-A: PAPER-I BUSINESS COMMUNICATION OBJECTIVE The objective of this course is to develop effective business communication skills among the students. COURSE INPUTS UNIT I Introducing Business Communication: Basic forms of communicating; Communication models and processes; Effective communication; Theories of communication; Audience analysis. UNIT II Self-Development and Communication Development of positive personal attitude; SWOT analysis; Vote's model of interdependence; Whole communication. UNIT III Corporate Communication: Formal and informal communication networks; Grapevine; Miscommunication (Barriers); Improving communication. Practices <<in business communication; Group discussions; Mock interviews; Seminars; Effective listening exercises; Individual and group presentations and reports writing. UNIT IV Principles of Effective Communication. UNIT V Writing Skills; Planning business messages; Rewriting and editing; The first draft; Reconstructing the final draft; Business letters and memo formats; Appearance request letters; Good news and bad news letters; Persuasive letters; Sales letters; Collection letters; Office memorandum. UNIT VI Report Writing: Introduction to a proposal, short report and formal report, report preparation. Oral Presentation: Principles of oral presentation, factors affecting presentation, sales presentation, training presentation, conducting surveys, speeches to motivate, effective presentation skills. UNIT VII Non-Verbal Aspects to Communicating. Body language: Kinesics, Proxemics, Para language. For complete syllabus here is the attachment Contact- CSJM University Kanpur, Uttar Pradesh 208024 |
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