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Re: Syllabus for MBA in SIMC
You are looking for the Symbiosis Institute of Media and Communication MBA (Communication Management) syllabus, I am giving here; MBA (Communication Management) SEM 1st: Introduction to Media and Communication Industries Communication Theories Creative Thinking & Writing Skills Indian Society & Culture Fundamentals of Economics Concept of Business and Introduction to Organization Introduction to Quantitative Techniques Marketing Management Accounting, Finance , Reporting and Analysis Through Case Studies Business Communication Term Project / Group Activities IDP-Disaster Management Courses SEM 2nd: Digital Media Ecosystems Introduction to Advertising Management Introduction to PR & Events Economics & Business Media Research Methodology Consumer Behavior & Insight Marketing Research Advertising Industry Structure & Practices Brand Management Innovation, Creativity & Visual Literacy for Brand Communication Integrated Marketing Communication Term Project/Group Activities For the detailed syllabus, here is attachment: |
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