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Old 28th January 2013, 10:19 AM
PRASANTAKUMAR PANDA1
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Default Syllabus for MBA in SIMC

Will you please provide me the Symbiosis Institute of Media and Communication MBA syllabus?
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Old 29th January 2013, 11:39 AM
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Join Date: May 2012
Default Re: Syllabus for MBA in SIMC

You are looking for the Symbiosis Institute of Media and Communication MBA (Communication Management) syllabus, I am giving here;

MBA (Communication Management)

SEM 1st:

Introduction to Media and Communication Industries
Communication Theories
Creative Thinking & Writing Skills
Indian Society & Culture
Fundamentals of Economics
Concept of Business and Introduction to Organization
Introduction to Quantitative Techniques
Marketing Management
Accounting, Finance , Reporting and Analysis Through Case Studies
Business Communication
Term Project / Group Activities
IDP-Disaster Management Courses

SEM 2nd:

Digital Media Ecosystems
Introduction to Advertising Management
Introduction to PR & Events
Economics & Business Media
Research Methodology
Consumer Behavior & Insight
Marketing Research
Advertising Industry Structure & Practices
Brand Management
Innovation, Creativity & Visual Literacy for Brand Communication
Integrated Marketing Communication
Term Project/Group Activities

For the detailed syllabus, here is attachment:
Attached Files
File Type: pdf SIMC MBA Syllabus.pdf (325.7 KB, 123 views)
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