Xavier Institute of Management Ranchi

Question: Give me PGDM Marketing course syllabus of Xavier Institute of Management Ranchi

Answer: Here I am providing you PGDM Marketing course syllabus of Xavier Institute of Management Ranchi:

Trimester 1:
Business Environment
Essentials of Management
Business Communication
Marketing Management-I
Computers in Management
Organisational Behaviour-I
Communicational Lab & Soft Skill Development
Accounting for Managers-I
Research Methodology

Trimester – II
Business Statistics-I
Accounting for Managers-II
Financial Management-I
Managerial Economics-I
Marketing Management-II
Human Resource Management
Organisational Behaviour-II
Operation Research
Communication Lab & Soft Skill Development

Trimester – III
Financial Markets & Services
Organisational Behaviour-III
Business Statistics-II
Financial Management-II
Managerial Economics-II
Management Information System
Cost & Management Accounting
Logistics & Supply Chain Management
Communication Lab & Soft Skill Development

Trimester – IV
Business Ethics & Corporate Social Responsibility
TQM
Product & Brand Management
Sales & Salesmanship
Consumer Behaviour
Services Marketing
Insurance & Risk Management
Principles & Practices of Banking-I
Communication Lab & Soft Skill Development

Trimester – V
Business Law
Integrated Marketing Communication
Marketing Research
Customer Relationship Management
Retail Management
Project Management
Communication Lab & Soft Skill Development

Trimester – VI
Business Policy & Strategic Management
B to B Marketing
International Marketing
Marketing in Practice
Summer Training Evaluation

Leave a Comment