Iso MBA

[Saksham]

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I want to do Master of Business Administration MBA program in ISOTech so can you provide me the details of the program?

[shikha]

ISOTech has created the MBA in Commercial and Marketing Strategies for the Vision Professions, in partnership with elite optical professionals.

MBA in Commercial and Marketing Strategies for the Vision Professions

This Master of Business Administration thus meets the professions need for expert profiles and top-level managerial skills.

As a career booster for some and a guarantee of recruiting excellent senior executives for others, the MBA in Commercial Strategies and Marketing for the Vision professions was keenly awaited by the industry.

Designed for graduates of the Bachelors in Optical Management and practising opticians, this Bac+5 level course enables students to reach a new stage in their career.

The Course

The programme of this 18-month training course is based on a solid theoretical foundation and many practical seminars run by teachers and professionals with expertise in their field.

It is supervised by highly-regarded figures in the sector and key players in the optical business.

It is this symbiosis with the professional world that makes the ISO MBA so valuable.

Three Modules

Module 1 Basic seminars

These classes help students to master the essential aspects of management and understand the main functions of the company, leadership and team management.

Module 2 Classes in Commercial and Marketing Strategies for the Vision Professions

These help students to master marketing tools and their operational implementation: market research and analysis, CRM, database management and services marketing, consumer behaviour, online strategic marketing and social networks, e-marketing and multimedia project, product marketing and innovation, international marketing, commerce and distribution, distribution and retailing strategies, luxury and designer marketing , etc.

Module 3 Professional project

This helps students to apply the knowledge acquired on the MBA to real-life situations and produce a piece of personal or group work. The professional project is accompanied by a tutor involved in the course.

Contact-

Paris 15

ISOTech
45, rue de Lourmel
75015 PARIS
Phone: +33 1 53 95 29 29
Fax: +33 1 53 95 29 20