MBA Fashion Marketing

[kavita]

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My sister wants to do MBA Program from Amity University in Fashion Marketing specialization. She is looking for information about this PG Program. So can anybody provide information about MBA Fashion Marketing Program offered by Amity University?

[shikha]

The Amity School of Fashion Technology of Amity University offers MBA (Fashion Management) Program that is equivalent to MBA Fashion Marketing Program.

It is a 2 years full time MBA Program.

Eligibility:
Students must obtain minimum 50% marks from recognized University in Bachelor Degree

Selection Procedure:
MAT score 500, Or CAT/XAT - 75 percentile, Or NMAT - 60 percentile, Or GMAT score 500, Or Amity Written Test on the day of Interview.

Program Code:
10245

Fee:
1st Year Non Sponsored Semester Fee (Rs. in Lacs) 1.70
1st Year Sponsored Semester Fee (Rs. in Lacs) 2.55

Course Structure:
SEM I:
Introduction to the Fashion & Textile Industry
Raw Materials of Fashion - I
Accounting for Managers
Organizational Behaviour
Managerial Economics
Informational Technology for Managers
Marketing Management
Statistics for Management
Fashion Illustration
Business Communication - I
Behavioural Science - I
Foreign Language - I
French
German
Spanish
Japanese
Chinese

SEM II:
Human Resource Management
Financial Management
Business Research Methods
Operations Management
Legal Aspects of Business
Introduction to Apparel Manufacturing
Raw Materials of Fashion - II
Apparel Production Planning & Control
Minor Project
Business Communication - II
Behavioural Science - II
Foreign Language - II
French
German
Spanish
Japanese
Chinese

SEM III:
Trend Forecasting for Art & Design
Strategic Management
Consumer Behaviour in Fashion & Retail Industry
Apparel Quality Control & Production Management
Computer Applications in Fashion & Retail Industry
Fashion Retail Management & Merchandising
Apparel Export Management & Merchandising
Summer Internship (Evaluation)
Business Communication - III
Behavioural Science - III
Foreign Language - III
French
German
Spanish
Japanese
Chinese

SEM IV:
Management in Action-Social, Economic & Ethical Issues
Dissertation
Design Marketing Interactive Strategy
Fashion Supply Chain Management
Fashion Entrepreneurship
Fashion Marketing Strategy
Business Communication - IV
Behavioural Science - IV
Foreign Language - IV
French
German
Spanish
Japanese
Chinese

Contacts
Amity University Noida Campus
Sector-125, Noida - 201313 (U.P.)
Tel : 0120-4392000

Admission Office
Block J2, Gate No: 3,
Amity University Campus
Sector-125, Noida 201313 (UP)
Tel : 0120-2445252 / 4713600
Email : admissions@amity.edu