OU MBA 4 Sem Important Questions

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Can you provide me the syllabus of 4 Sem Master of Business Administration (M.B.A) offered by Department of Business Management of Osmania University?

[sumit]

The syllabus of 4 Sem Master of Business Administration (M.B.A) offered by Department of Business Management of Osmania University is as follows:

Master of Business Administration (MBA) Syllabus
Paper Code MB 401
Course: STRATEGIC MANAGEMENT
Course Objective: The purpose of the course is to make the students learn about strategic environment and decision making to impart case based for make students knows the real-time decision making

Unit: I Introduction to Strategic Management
Strategic Management, Definition, process, Tasks of Strategic Management, Factors shaping strategy, Developing strategic Vision. Mission, Objectives. Crafting and Executing strategy. Concept of Strategic Intent, A model of strategy and Elements, Developing Strategic Model, Strategy Positioning, Choices- Strategy in action.

Unit: II Environmental Analysis for Strategy
Strategic Position; Evaluating a companys External and Internal Environmental analysis for creating strategy, Macro Environmental factors; Demographic elements, Political forces, Economic elements, Socio-cultural factors, Technological Issues. Industry analysis; BCG, GE and Add Little models for understanding Industry, Key Drivers for a Change ; SWOT analysis, Porters Diamond Model, Value chain analysis, Core competencies- Cost Efficiency, , Capability building and Management

Unit: III Strategy Formulation and Sustenance
Strategy Formulation; Business-Level strategy- Creating and Sustaining Competitive advantages; Generic strategies, Choice based strategies, Industry Life Cycle, Stages, Emerging Industry, Maturing Industry, Stagnant industry, Fragmented Industry, Competitive analysis; Tailoring Strategy to fit specific industry, Strategy for Leaders, Runner-Up firms, weak and crisis Business

Unit: IV Alternative Strategy Development
Strategy Alternatives; Corporate Level international Strategy; Creating Value through Intensive growth strategies, Integration Strategies, Diversification Strategies, Unbundling, Using Offensive and defensive strategies. Outsourcing Strategies, Activities, Benefits, growth and Drivers of outsourcing. Market diversification, merger, acquisition strategies, Strategic Alliances

Unit: V Strategy Implementation and Corporate Ethics
Strategy Implementation: Strategies Evaluation and Control, Corporate Governance, Good corporate Citizenship, Environmental Change- Attaining Behavioural Control, Instilling Corporate Culture and Promoting S M A R T governance. Re-Designing Organizational Structure and Controls, Strategic Leadership, Strategic Entrepreneurship, Crafting Social Responsibility, Social and Ethical responsibilities of Corporate Organizations

Suggested Books:
1. Arthur A Thompson Jr, Strickland Strategic Management- Concepts and Cases TATA McGraw Hill Company Ltd, Second Reprint 2010, New Delhi.
2. Gerry Johnson, Kevan Scholes, Richard Whittington, Exploring corporate Strategy 2009,
Pearson Ed Ltd, United Kingdom, 2nd Edition.
3. Michael Hitt, Ireland, Hoskinson, Strategic Management 2010, Cengage Learning, New Delhi
4. Fred R. David, Strategic Management 2008, 12th Edition, PHI Learning Limited, New Delhi.
5. Garth Saloner, Andrea Shepard, Joel Podolny, Strategic Management 2001, International
Edition John Willy Publication, New York.
6. Michael Porter, Competitive Strategy 2005 Reprint, Free Press, London.
7. UpendrraKachru, Strategic Management- Concepts and cases 2005, EXCEL BOOKS, New Delhi.
8. R.M.Srivastava, Management Policy and Strategic Management- Concepts, Skills and Practices 2014 Revised edition, H P H , Hyderabad