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Re: Strategy of Yes Bank
One of the new generation private sector banks is YES BANK (Yes Bank),was set up in India after reforms were introduced in the banking sector in the 1990s Here an example of this strategy. I hope this example will help you. Yes Bank: Competitive Strategy Case Details: Price: Case Code : BSTR276 For delivery in electronic format: Rs. 300; For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges Themes Entry Strategy | Competitive Strategy | Differentiation | Focus | Niche | Business Strategy Case Length : 17 pages Period : 2003-2007 Pub Date : 2008 Teaching Note : Available Organization : YES BANK Industry : Banking & Financial Services Countries : India |
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