UPTU MBA question paper

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I want the question paper of Retail-Management of MBA 4th Semester of Uttar Pradesh Technical University UPTU so will you provide me?

[shikha]

I am providing you the question paper of Retail-Management of MBA 4th Semester of Dr. A.P.J. Abdul Kalam Technical University APJAKTU (UPTU)

APJAKTU MBA 4th Semester Retail-Management question paper

Time: 3 Hours

Total Marks : 100

Attempt questions from all Sections as directed

Section A

1. Answer all ten questions. All questions caffy equal marks. 10

(a) What are catalog shoPs ?
(b) What is a multi channel strategy ?
(c) Explain quality and distance theory of retail location.
(d) What is cross rnerchandising ?
(e) Explain category captain.
(0 What are loss leader schemes of retailers ?
(g) What is mystery shopPing ?
(h) What is direct selling ?
(i) What is trading area analysis ?
j) What is visual merchandising ?




Contact-

Dr. A.P.J.Abdul Kalam Technical University, Lucknow, Uttar Pradesh
Sector 7, Jankipuram Extension, Naya Khera, Jankipuram Extension, Lucknow, Uttar Pradesh 226031