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BBM Syllabus Mysore University I am looking for Mysore University B.B.M in Social Media Marketing program syllabus , so would you plz provide me same here ?? |
Re: BBM Syllabus Mysore University 1 Attachment(s) As you want here I am giving below Mysore University B.B.M in Social Media Marketing program syllabus on your demand : Principles of Management Unit 1: 12Hours Introduction to business management, • vision &mission, • Schools of management thought –(Taylor, Feyol, Chester Barnard , MBO), • strategic management- • definition, characteristics, process, SWOT, Planning ,forecasting and decision making-(importance, characteristics ,process, components). Unit 2: 18Hours • Organizing – • definition, characteristics, process, guiding principles for effective organizing. • Organization – • definitions, characteristics, importance of organization structure, • Features of a good organization, • Types of organization structure (entrepreneurial, line, line and staff, horizontal, net- work, virtual organizations). Directing – (Definitions, characteristics, im- portance, directing tools/techniques). • Coordination – definition, characteristics. • types of coordination. • methods of coordination, importance). • Controlling- ( definition, characteristics,importance, process). • Authority, power , responsibility –definition, characteristics. • difference between authority and power, types of power, delegation of authori ty.( definition, characteristics, benefits) Unit 3: 18Hours • Attitudes-(components, ABC model, formation of attitude ) • Perception – (definition, factors affecting perception) • Personality- (definition, measuring personality,Myer Briggs model) • Learning – (definition, components, theories of learning, principles) Unit 4: 12Hours • Group dynamics –(definition, classification) • Stages of group development • motives for joining groups • Conflict- (definitions, characteristics) • sources/reasons for conflict, • methods for resolution. Mysore University B.B.M in Social Media Marketing program syllabus https://mba.ind.in/img/d/BBM-Syllabu...iversity-1.jpg https://mba.ind.in/img/d/BBM-Syllabu...iversity-2.jpg https://mba.ind.in/img/d/BBM-Syllabu...iversity-3.jpg https://mba.ind.in/img/d/BBM-Syllabu...iversity-4.jpg |
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