Pune University MBA Semester 2 syllabus
 

Discuss about pune university MBA semester 2 syllabus here. Welcome to MBA.ind.in and this page is for pune university MBA semester 2 syllabus discussion. If you are looking for pune university MBA semester 2 syllabus then ask your question is as much details as possible in the “Quick Reply” box provided below. The more detailed your question will be, the more easy will it be for our experts to answers your query. And if you have any information on pune university MBA semester 2 syllabus, then please share you knowledge with our viewers in the “Quick Reply” box. You knowledge can help many people. Thanks for stopping by at MBA.ind.in. Please visit again.

Re: pune university MBA semester 2 syllabus
 

Hii sir, I Wants to get the Syllabus of the MBA II Semester Marketing Management of the Pune University ?

Re: pune university MBA semester 2 syllabus
 

Savitribai Phule Pune University, formerly University of Pune and University of Poona, is a university in Pune in western India, founded in 1949. Spread over a 411 acres campus, the university is home to 43 academic departments

The Syllabus of the MBA II Semester Marketing Management of the Pune University is given below


MARKETING MANAGEMENT

PRODUCT: Product Meaning, Goods & Services, Product Mix, Levels of Product, Product Life Cycle - Managing the product in Product Life Cycle.

NEW PRODUCT DEVELOPMENT- Types of new products - Test Marketing a new product Portfolio analysis, Branding - Definition, Purpose and Significance, Branding decisions - Packaging & Labeling - Purpose, Types and new trends in packaging

PLACE: Importance, functions of distribution channels - Introduction to the various channels of distribution Designing marketing channels Introduction to Wholesaling, Retailing, Franchising, Direct Marketing, Impact of technology & Internet on distribution.

PROMOTION: Concept and role in marketing, Promotional Mix - Advertising, Sales Promotion, Personal Selling, Public Relations. Impact of technology & Internet on Promotion

Extended Ps of Marketing People, Process & Physical Evidence

For the Detail Syllabus you may Consider the below Attachement that is Free to Download

https://mba.ind.in/img/c/pune-univer...syllabus-1.jpg
https://mba.ind.in/img/c/pune-univer...syllabus-2.jpg
https://mba.ind.in/img/c/pune-univer...syllabus-3.jpg
https://mba.ind.in/img/c/pune-univer...syllabus-4.jpg


For more Information you may Contact to the Pune University the Contact details are given below

Contact Details
Pune University
Address: Ganeshkhind, Pune, Maharashtra 411007
Phone: 020 2569 6064