24th March 2018 04:37 PM | |
shikha | Re: mba marketing books download The Mahatma Jyotiba Phule Rohilkhand University, Bareilly offers MBA Marketing program of duration 2 years. Mahatma Jyotiba Phule Rohilkhand University MBA Marketing books Management Concepts 1. Stoner, Freeman , Gilbert Jr. : Management (Pearson education) 2. Kootz,O'Donnell , Weighrich : Essentialsof Management 3. Michael , J. Stahl : Management -Total Quality in a global environment ( Blackwell Business) 4. Newman , Warren and Summer : The Process of Management , Concept, Behaviour & Practice . 5. Brech , E.F.L. : Principles and Practice of Management 6. Drucker , P.F. : Managements , Tasks , Responsibilities , Practices 7. Asha Kaul : Effective Business Communication (PHI) 8. RonLudlow, Fergus Panton : The Essence of Effective Communication(PHI) 9. Efrain , jae, david , H. Micheal : Electronic Commerce : A Managerial Perspective (Pearson Education) 10. Carr D.K. and Johansson H.J. -Best Practices in Re-engineering (MGH) 11. Jayaraman M.S.: Business Process Re-engineering (TMG) Business Environment 1. Francis Cherunilam : Business Environment 2. K. Ashwathapa : Business Environment 3. Rudra Dutt: Indian Ecnomy 4. Kuchhal S.C. : Industrial Economy of India 5. Ghose P.K. : Government & Industry Managerial Economics 1. Varsney & Maheshwari : Managerial Economics 2. Mote, Paul & Gupta Managerial Economics: Concepts & Cases 3. D.N. Dwivedi Managerial Economics 4. D.C. Hague Managerial Economics 5. Peterson & Lewis Managerial Economics 6. Trivedi Managerial Economics 7. D. Gopalkrishan A study of Managerial Economics 8. Habib-Ur-Rehman Managerial Economics Statistical Analysis & Operations Research 1. Levin , R.I. & Rubin , D.S.: Statistics for Management(PHI) 2. Gupta , S.P. & Gupta , M.P. : Business Statistics 3. Levin , R.I. : Quantitative Techniques 4. Sharma , J.K : Operations Research : Theory and Applications Financial and Cost Accounting 1. Horngren , Charles etc. -Principles of Financial & Management Accounting , Eaglewood Cliffs , New Jersy , PHI. 2. Needles Beleved etc. -Financial and Management Accounting , Boston , Houghton Miffin Co. 3. Bhattacharya -Financial Accounting , PHI . 4. Ravi M . Mohan -Financial Accounting , Taxamann , New Delhi. 5. Vj. madhu -Financial and Management Accounting , Anmol Publications , New Delhi Marketing Management 1. Kotlar, Philip, Marketing Management, Prentice Hall, New Delhi. 2. Stanton, Etzel, Walker, Fundamentals of Marketing, Tata-McGraw Hill, New Delhi. 3. Saxena, Rajan, Marketing Management, Tata-McGraw Hill, New Delhi. 4. McCarthy, E.J., Basic Marketing: A managerial approach, Irwin, New York. Mahatma Jyotiba Phule Rohilkhand University MBA Marketing books Contact- MJP Rohilkhand University Pilibhit Bye pass road, Bareilly, Uttar Pradesh 243006 0581 252 7263 |
24th March 2018 04:34 PM | |
Unregistered | Re: mba marketing books download I want to know the books of MBA Marketing of Mahatma Jyotiba Phule Rohilkhand University, Bareilly so can you provide me? |
11th November 2016 01:00 PM | |
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