4th April 2018 02:08 PM | |
sumit | Re: anna university MBA brand management notes I am providing you the syllabus of Brand Management of MBA 3rd Semester of Anna University Anna University MBA 3rd Sem Brand Management syllabus UNIT I INTRODUCTION Basics Understanding of Brands Definitions - Branding Concepts Functions of Brand - Significance of Brands Different Types of Brands Co branding Store brands. UNIT II BRAND STRATEGIES Strategic Brand Management process Building a strong brand Brand positioning Establishing Brand values Brand vision Brand Elements Branding for Global Markets Competing with foreign brands. UNIT III BRAND COMMUNICATIONS Brand image Building Brand Loyalty programmes Brand Promotion Methods Role of Brand ambassadors, celebraties On line Brand Promotions. UNIT IV BRAND EXTENSION Brand Adoption Practices Different type of brand extension Factors influencing Decision for extension Re-branding and re-launching. UNIT V BRAND PERFORMANCE Measuring Brand Performance Brand Equity Management - Global Branding strategies - Brand Audit Brand Equity Measurement Brand Leverage -Role of Brand Managers Branding challenges & opportunities. TEXT BOOKS 1. Mathew, Brand Management Text & cases, MacMillan, 2008. 2. Kevin Lane Keller, Strategic Brand Management: Building, Measuring and Managing, Prentice Hall, 3rd Edition, 2007. REFERENCES 1. Tyboust and Kotter, Kellogg on Branding, Wiley, 2008 2. Lan Batey, Asain Branding A Great way to fly, PHI, Singapore, 2002. 3. Paul Tmepoal, Branding in Asia, John Willy, 2000. 4. Ramesh Kumar, Managing Indian Brands, Vikas Publication, India, 2002. 5. Jagdeep Kapoor, Brandex, Biztranza, India, 2005 Contact- Anna University Kotturpuram Chennai, Tamil Nadu |
4th April 2018 02:07 PM | |
Unregistered | Re: anna university MBA brand management notes I want the notes/ syllabus of Brand Management of MBA 3rd Semester of Anna University so can you provide me? |
15th November 2016 12:47 PM | |
payal | Anna University MBA Brand Management Notes Discuss about anna university MBA brand management notes here. Welcome to MBA.ind.in and this page is for anna university MBA brand management notes discussion. If you are looking for anna university MBA brand management notes then ask your question is as much details as possible in the “Quick Reply” box provided below. The more detailed your question will be, the more easy will it be for our experts to answers your query. And if you have any information on anna university MBA brand management notes, then please share you knowledge with our viewers in the “Quick Reply” box. You knowledge can help many people. Thanks for stopping by at MBA.ind.in. Please visit again. |