| 11th April 2018 02:22 PM | |
| shikha | Re: download wbut MBA syllabus The West Bengal University of Technology (WBUT) is known as Maulana Abul Kalam Azad University of Technology. The University was established in 2000 and has approved by UGC. The University offers Full Time Master of Business Administration (MBA) Program. I am providing its detailed syllabus here Maulana Abul Kalam Azad University of Technology MBA Syllabus: 1st Semester: MB 101 Business Economics I MB 102 Business Communication MB 103 Management Information Systems I MB 104 Organizational Behaviour I MB 105 Quantitative Methods I MB 106 Fundamentals of Accounting MB 107 ISS & VA* MB 108 Business Laws 2nd Semester: MB 201 Business Economics II MB 202 Organizational Behaviour II MB 203 Quantitative Methods II MB 204 Production & Operations Management MB 205 Management Information Systems II MB 206 Human Resource Management MB 207 Financial Management MB 208 Marketing Management [MB 101] : Business Economics-I Chapter 1 : Introduction to Managerial Economics Managerial Decision Making and Economic Theory, Goals of the firm: Measuring and Maximising Economic Profit, Economic Cost of Using Resources, Economic Profit versus Accounting Profit, Other Goals (Value Maximisation, Revenue Maximisation etc.), Forms of Business Organisation, Separation of Ownership and Control, Pricing decisions under Risk and Uncertainty, The Principal-Agent Problem, Asymmetric Information, Moral Hazard and Adverse Selection. (4L) Chapter 2 : Demand Analysis (A) Demand Functions - Law of Demand, Explaining the law of demand, Violations of the Law of Demand, Shifts in Demand; Elasticity of Demand: Price Elasticity (at a point and over and interval), Factors affecting price elasticity, Price elasticity and Change in Total Revenue, AR, MR and Price elasticity, Range of Values of Price Elasticity; Income Elasticity, Inferior, Superior and Normal goods, Income Elasticity and Share in Total Expenditure; CrossPrice Elasticity, Substitutes and Complements; (5L) (B) Introduction to methods of demand estimation (2L) (C) * #Indifference curves, budget line and consumer equilibrium, (2L) ICC, PCC (idea only) Chapter 3 : Production and Cost Analysis (A) Production Function, Short Run and Long Run, Production with One Variable Input, Total Product, Average and Marginal Products, Law of Variable proportions, Relationship between TP, AP and MP. (4L) (B) Short Run Costs of Production, Fixed and Variable Costs, Short Run Total, Average and Marginal Cost and Relationship between them, Short Run Cost Curves, Relationship between AVC, MC, AP and MP; Long run cost curves, Relationship between LAC and SAC, Economies of Scale and Scope, (3L) (C) Production with Two Variable Inputs, Isoquants Characteristics, Marginal Rate of Technical Substitution, Laws of Returns to Scale, Isocost Curves, * # Finding the Optimal Combination of Inputs, Production of a given output at Minimum Cost, Production of Maximum Output with a given level of Cost, Expansion Path, Finding the Long Run Cost Schedules from the Production Function, (4L) (D) Law of supply, elasticity of supply, market equilibrium, changes in equilibrium. (2L) Chapter 4 : Managerial Decision Making under Alternative Market Structures (A) Characteristics of Perfect Competition, #Profit Maximisation in Competitive Markets, Output Decision in the Short Run, Shut Down Point, Short Run Supply for the Firm and Industry; Output Decision in the Long Run, Break Even Point, Long Run Supply for the Perfectly Competitive Industry, Profit Maximising Input Usage under Competitive Conditions; (3L) (B) Profit Maximisation under Monopoly, Output and Pricing Decisions in the Short and Long Run, (2L) (C) Short and long run equilibrium under monopolistic competition (1L) (D) Interdependence of strategic decision making oligopoly, Collusion cartels, price leadership. (2L) Chapter 5 : Pricing Decisions Price Discrimination under Monopoly, Average Cost Pricing, Marginal cost pricing, Peak Load Pricing, Limit Pricing, Multiproduct Pricing, Transfer Pricing. (5L) Chapter 6: Externalities and Market Failure Understanding externalities and market failures, pricing under market failure (2L) [MB 102]: BUSINESS COMMUNICATION Module I (20 hrs) 1. Principles of Communication Definition, Purpose, Process, Types [ 2L] 2. Verbal Communication Target group profile, Barriers of Communication, Listening, Feedback, Presentation Skills, Use of Aids, Public Speaking, Practice Presentation, Non Verbal Communication [ 6L+ 6p]] 3. Written Communication Stages of Writing, Composing Business Messages, Preparing Notes, Style, Punctuation, Using simple words, Proof Reading. [ 4L] 4. Report Writing Report Planning, Types of Reports, Developing an outline, Nature of Headings, Ordering of Points, Logical Sequencing, Graphs, Charts, Executive Summary, List of Illustration, Report Writing. [ 2L ] Module II (20 hrs) 5. Internal Communication Circulars, Notices, Memos, Agenda and Minutes [4L + 2P] 6. External Communication Resume/CV, Using Facsimiles (Fax), Electronic Main, Handling Mail [ 4 L ] 7. Writing Business Letters Formats, Styles Types Request, Enquiry, Placing Order, Instruction, Action, Complaint, Adjustment, Sales, Reference, Good News & Bad News, Acknowledgement [2L + 4P ] 8. Handling Business Information Annual Report, House Magazine, Press Release, Press Report . [ 2 L + 2P] Maulana Abul Kalam Azad University of Technology MBA Syllabus:     |
| 11th April 2018 02:19 PM | |
| Unregistered | Re: download wbut MBA syllabus I am searching for link to download syllabus of MBA Program of West Bengal University of Technology (WBUT). So someone is here who will give detailed syllabus of MBA Program offering by West Bengal University of Technology (WBUT)? |
| 4th November 2016 10:46 AM | |
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