| 5th November 2015 02:37 PM | |
| Saksham | Re: Syllabus for MBA Marketing in Nagarjuna Please find the Syllabus for MBA Marketing for Nagarjuna University below: BUS 1.1: MANAGEMENT PROCESS Unit – I: INTRODUCTION: Management, Concept, Significance, Levels, Skills, Functions &Principles. Management as an Art, Science and Profession – Social responsibilities. Unit – II: PLANNING: Nature, Purpose, Process of Planning, Types of Plans – Premising – Types of Premises, Forecasting: Significance, Process and Environmental Forecasting; DecisionMaking: Concept, Types of Decisions, Steps in Decision Making Process, Rationality inDecision; Management By Objectives: Concepts, Process, Precondition. Unit – III: ORGANIZING: Nature, Purpose, Process; Formal and Informal Organizations, Distinctions;Organizational Structure: Significance, Principles of Organization; Departmentation:Importance-Methods of Departmentation; Span of Control; Concept, V.A. Graicuna’sTheory; Factors Determining Span of Control; Delegation: Concept, Process, Advantagesand Principles of Effective Delegation; Decentralization: Concept, When to Decentralizeand How to Decentralize; Line and Staff: Concept-Reasons for Conflicts between Line andStaff and Measures to Overcome; Committees-Nature of Committees, Reasons for usingCommittees, Disadvantages, Conditions for Successful Operations of Committees. Unit – IV STAFFING: Nature and Importance of Staffing, Factors in Selecting Lower, Middle andUpper Level Managers, Skills and Personal Characteristics Needed by Managers. DIRECTING: Meaning, Assumptions of Human Behaviour, Theory X and Theory Y. Unit – V MOTIVATION: Theories of Maslow, Herzberg etc., McClelland, Alderfer, Vroom, Porter and Lawler; Leadership: Trait Approach to Leadership, Leadership Styles, Likert’s Four Systems of Management, Managerial Grid; Communication: Importance, Process, Media,Channels, Barriers, Principles of Effective Communication. CONTROLLING: Basis Control Process, Pre-Requisites, Requirements of AdequateControl BUS 1.2 QUANTITATIVE METHODS UNIT-I: PROGRESSIONS, LIMITS, DIFFERENTIATION AND INTEGRATION:Progression, A.P., G.P., Limits, Differentiation, Maxima and Minima of Onevariable (without trigonometry background) and Simple applications. Integration (without trigonometry background) and Simple applications. UNIT-II: BINOMIAL THEOREM AND PROBABILITY: Binomial theorem,Permutations, Combinations, Concept of Probability, Addition and Multiplicationtheorems of Probability, Baye’s theorem and its applications. UNIT-III: THEORITICAL DISTRIBUTIONS: Binomial, Poisson and Normal distributionsand their simple applications. UNIT –IV: TESTING OF HYPOTHESIS: Z-test, t-test and Chi-square testUNIT-V: CORRELATION, REGRESSION AND TIME SERIES: Simple Correlation,Rank Correlation and Simple Regression, Time Series, Components of TimeSeries, Measurement of Trend (Straight line by the method of Least Squares) Please find the whole syllabus attached in a file below: Mba-Syllabus-nagarjuna-university     |
| 5th November 2015 01:24 PM | |
| Unregistered | Syllabus for MBA Marketing in Nagarjuna I am planning to pursue MBA from Nagarjuna University and would like to have Syllabus for MBA Marketing |
