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I want to know the books of Master of Business Administration MBA Marketing of M.J.P. Rohilkhand University Bareilly so can you tell me?

[shikha]

I am telling you the books of Master of Business Administration MBA Marketing of M.J.P. Rohilkhand University Bareilly

M.J.P. Rohilkhand University Bareilly MBA Marketing books

Management Concepts

Suggested Readings :
1. Stoner, Freeman , Gilbert Jr. : Management (Pearson education)
2. Kootz,O'Donnell , Weighrich : Essentialsof Management
3. Michael , J. Stahl : Management -Total Quality in a global environment ( Blackwell Business)
4. Newman , Warren and Summer : The Process of Management , Concept, Behaviour & Practice .
5. Brech , E.F.L. : Principles and Practice of Management
6. Drucker , P.F. : Managements , Tasks , Responsibilities , Practices
7. Asha Kaul : Effective Business Communication (PHI)
8. RonLudlow, Fergus Panton : The Essence of Effective Communication(PHI)
9. Efrain , jae, david , H. Micheal : Electronic Commerce : A Managerial Perspective (Pearson Education)
10. Carr D.K. and Johansson H.J. -Best Practices in Re-engineering (MGH)
11. Jayaraman M.S.: Business Process Re-engineering (TMG)

Business Environment

1. Francis Cherunilam : Business Environment
2. K. Ashwathapa : Business Environment
3. Rudra Dutt: Indian Ecnomy
4. Kuchhal S.C. : Industrial Economy of India
5. Ghose P.K. : Government & Industry

Managerial Economics

Suggested Readings :
1. Varsney & Maheshwari : Managerial Economics
2. Mote, Paul & Gupta Managerial Economics: Concepts & Cases
3. D.N. Dwivedi Managerial Economics
4. D.C. Hague Managerial Economics
5. Peterson & Lewis Managerial Economics
6. Trivedi Managerial Economics
7. D. Gopalkrishan A study of Managerial Economics
8. Habib-Ur-Rehman Managerial Economics

Statistical Analysis & Operations Research

Suggested Readings :
1. Levin , R.I. & Rubin , D.S.: Statistics for Management(PHI)
2. Gupta , S.P. & Gupta , M.P. : Business Statistics
3. Levin , R.I. : Quantitative Techniques
4. Sharma , J.K : Operations Research : Theory and Applications


M.J.P. Rohilkhand University Bareilly MBA Marketing books





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