IGNOU Assignments for MTM

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Here is the IGNOU Assignments for MTM:

1) What is Market Research? Explain the different Methodologies of Market Research. 25 25 OR
2) How would you promote India in the International Tourism Market 25
) Discuss the various Market Segmentation theories and segmentation factors in relation to tourism. 15

2) Describe in details the sources of information in tourism. 15

3) Write short notes in about 250 words each. 5+5+5=15
a) Travel Motivation
b) UK Outbound travel profile
c) Difference between NRI and PIO

4) Define constraints. What are the various constraints in marketing Indian Tourism 15

5) What efforts can be made to enlarge India's share in the South East Asian Tourism Markets? 15

6) Why is it essential to study consumer behavior? 15

7) How do you think is India's performance in American tourist market? 15

8) Outline the strategies for attracting tourist from Middle East Tourism Market 15

9) Can Japan be a major tourist generating market for India? Answer with examples.
15
10) Discuss the significance of forecasting in tourism marketing. 15

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