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31st August 2020, 11:27 AM
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 Cluster University Journalism & Mass Communication Honor's Sem 1 MEDIA AND SOCIETY S Bachelors in Journalism & Mass Communication (BJMC Hons) Generic Elective Course-Option B (BJMC-GE-1101-B) Credits: 6 Semester I MEDIA AND SOCIETY Objectives: To introduce students to the functions and responsibility of mass media in the society UNIT I News Media and Society Structure of Media in society Functions of Media in society UNIT II Media and Social Institutions Public Sphere Media Ownership and Control of Media UNIT III Media and its Audiences, Changing Nature of Audience Audience Interpretation of media content Media Content—Construction, Representation UNIT IV Mass Culture Media and Stereotypes Media and Globalization Suggested readings 1. Audiences Analysis by Denis McQuail 2. Mass Media and Society by N Prabakar 3. Understanding Media by Andrew Hart 4. Media and Society in 21st Century: A Historical Introduction by L Gormen 5. Medium is Message by Marshall McLuhan   |
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