ICFAI Tripura MBA Question Papers

I want the previous year question paper of Integrated Case Studies – II of MBA of ICFAI Tripura so can you please provide me?

[shikha]

Ok, here I am providing you the previous year question paper of Integrated Case Studies – II of MBA of ICFAI Tripura

ICFAI Tripura MBA question paper

Integrated Case Studies – II

This section consists of questions with serial number 1 - 6.

Answer all questions.

Marks are indicated against each question.

Read the case carefully and answer the following questions:
1.
The Government of India embarked upon reforming the financial sector of the
country, as part of the economic reforms it started in the early 1990s. In this context,
analyze how the Indian banking sector has changed over the years.
( 15 marks)

2.
Yes Bank, being a late entrant into the heavily cluttered Indian commercial banking
space decided to follow an innovative approach called knowledge banking. Discuss
the various aspects of this approach with emphasis on the emerging sectors of the
economy. What according to you are the benefits of such a policy?
( 20 marks)

3.
What is the significance of technology in banks in providing world class customer
services? In the light of Yes Bank‘s consideration of technology as a strategic tool to
realize the aim of providing world-class customer services, discuss how technology
has enabled the bank to differentiate itself from the other players in the industry.
( 20 marks)

4.
With the increased focus on human resources for the success of any firm, discuss the
various HR strategies adopted by the firms in the banking services sector. In the light
of Yes Bank‘s belief that its human resources are its strategic asset, discuss the
various initiatives taken by the bank to improve the performance of the organization. ( 20 marks)

5.
Yes Bank adopted several approaches/strategies to differentiate itself. What do you
understand by differentiation? One of the ways in which Yes Bank differentiated
itself was through promotion. Critically discuss Yes Bank‘s promotion strategy for
differentiation in an over crowded market.
( 17 marks)

6.
The high growth rates of the Indian economy provided tremendous opportunities for
the Indian banking sector. Discuss, what according to you, would be the future
outlook of Yes Bank in the Indian banking scenario.
( 8 marks)




For complete question paper here is the attachment



Contact-

ICFAI University Tripura
161/1, Opposite Doom School, Backgate Chakrata Road, Rajpur Road, Rajpur Road, Dehradun, Uttarakhand 248001