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11th July 2017, 04:01 PM
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 MBA 4th Sem Syllabus MDU   |
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11th July 2017, 04:19 PM
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| Re: MBA 4th Sem Syllabus MDU
As you want syllabus of MBA 4th Semester Course of Maharshi Dayanand University (MDU) Rohtak, so here I am providing detailed syllabus: Maharshi Dayanand University (MDU) Rohtak MBA 4th SEM Syllabus MBA401 Entrepreneurship MBA402 E-Commerce MBA403 Project Report MBA404 Comprehensive Viva-voce Specialization Area I Optional Paper-I Optional Paper-II Optional Paper-III Specialization Area II Optional Paper-I Optional Paper-II Optional Paper - III Specializations: HUMAN RESOURCE MANAGEMENT MBA305 Performance Management MBA306 Training and Development MBA307 Organisational Change and Development MBA308 Compensation Management FINANCE MBA309 Management of Financial Services and Institutions MBA310 Project Management and Infrastructure Finance MBA311 Strategic Cost Management and Control MBA312 Multinational Financial Management INFORMATION TECHNOLOGY MBA313 Object Oriented Analysis and Design MBA314 Programming in Oracle MBA315 Data Base Management System MBA316 Multimedia and Web Development INTERNATIONAL BUSINESS MBA317 Foreign Exchange Management MBA318 International Marketing MBA319 Multinational Banking MBA320 International Trade Theory and Practice MARKETING MBA321 Brand Management As you want syllabus of MBA 4th Semester Course of Maharshi Dayanand University (MDU) Rohtak, so here I am providing detailed syllabus: Maharshi Dayanand University (MDU) Rohtak MBA 4th SEM Syllabus MBA401 Entrepreneurship MBA402 E-Commerce MBA403 Project Report MBA404 Comprehensive Viva-voce Specialization Area I Optional Paper-I Optional Paper-II Optional Paper-III Specialization Area II Optional Paper-I Optional Paper-II Optional Paper - III Specializations: HUMAN RESOURCE MANAGEMENT MBA305 Performance Management MBA306 Training and Development MBA307 Organisational Change and Development MBA308 Compensation Management FINANCE MBA309 Management of Financial Services and Institutions MBA310 Project Management and Infrastructure Finance MBA311 Strategic Cost Management and Control MBA312 Multinational Financial Management INFORMATION TECHNOLOGY MBA313 Object Oriented Analysis and Design MBA314 Programming in Oracle MBA315 Data Base Management System MBA316 Multimedia and Web Development INTERNATIONAL BUSINESS MBA317 Foreign Exchange Management MBA318 International Marketing MBA319 Multinational Banking MBA320 International Trade Theory and Practice MARKETING MBA321 Brand Management MBA322 Integrated Marketing Communication MBA323 Service Marketing MBA324 Consumer Behaviour ENTREPRENEURSHIP Unit-I Entrepreneurship: Concept, knowledge and skills requirement; characteristics of successful entrepreneurs; role of entrepreneurship in economic development; entrepreneurship process; factors impacting emergence of entrepreneurship; managerial vs. entrepreneurial approach and emergence of entrepreneurship Unit-II Starting the venture: generating business idea-sources of new ideas, methods of generating ideas, creative problem solving, opportunity recognition; environmental scanning, competitor and industry analysis; feasibility study-market feasibility, technical/operational feasibility, financial feasibility: drawing business plan; preparing project report; presenting business plan to investors Unit-III Functional plans: marketing plan-marketing research for the new venture, steps in preparing marketing plan, contingency planning; organizational plan-form of ownership, designing organization structure, job design, manpower planning; Financial plan-cash budget, working capital, proforma income statement, proforma cash flow, proforma balance sheet, break even analysis Unit-IV Sources of finance: debt or equity financing, commercial banks, venture capital; financial institutions supporting entrepreneurs; legal issues-intellectual property rights patents, trade marks, copy rights, trade secrets, licensing; franchising Maharshi Dayanand University (MDU) Rohtak MBA 4th SEM Syllabus MBA322 Integrated Marketing Communication MBA323 Service Marketing MBA324 Consumer Behaviour ENTREPRENEURSHIP Unit-I Entrepreneurship: Concept, knowledge and skills requirement; characteristics of successful entrepreneurs; role of entrepreneurship in economic development; entrepreneurship process; factors impacting emergence of entrepreneurship; managerial vs. entrepreneurial approach and emergence of entrepreneurship Unit-II Starting the venture: generating business idea-sources of new ideas, methods of generating ideas, creative problem solving, opportunity recognition; environmental scanning, competitor and industry analysis; feasibility study-market feasibility, technical/operational feasibility, financial feasibility: drawing business plan; preparing project report; presenting business plan to investors Unit-III Functional plans: marketing plan-marketing research for the new venture, steps in preparing marketing plan, contingency planning; organizational plan-form of ownership, designing organization structure, job design, manpower planning; Financial plan-cash budget, working capital, proforma income statement, proforma cash flow, proforma balance sheet, break even analysis Unit-IV Sources of finance: debt or equity financing, commercial banks, venture capital; financial institutions supporting entrepreneurs; legal issues-intellectual property rights patents, trade marks, copy rights, trade secrets, licensing; franchising Maharshi Dayanand University (MDU) Rohtak MBA 4th SEM Syllabus Last edited by shikha; 11th July 2017 at 04:29 PM. |
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