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Old 11th November 2016, 11:49 AM
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Default MBA Project Operation Management Free Download

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Old 11th April 2018, 02:25 PM
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My sister is pursuing MBA Operation Management Program from University of Madras. Now she has taken admission in final semester of this program and in this semester, she has to make a project report on Customer Relationship Management in Ing Vysya Life Insurance Hyderabad. So is there anybody who will provide link to download free sample project report based on this topic for MBA Operation Management Students?
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Old 11th April 2018, 02:26 PM
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Default Re: mba project operation management free download

As you want to download free sample project report on Customer Relationship Management in Ing Vysya Life Insurance Hyderabad, so here I am providing a sample project report for your reference:

Project Report on Customer Relationship Management in Ing Vysya Life Insurance Hyderabad:

INTRODUCTION

INTRODUCTION OF CUSTOMER RELATIONSHIP MANAGEMENT
Several commercial CRM insurance packages are available which vary in their approach to CRM. How ever, as mentioned above, CRM is not just a technology, but rather a comprehensive customer-centric approach to an organizations philosophy in dealing with its customers. This includes policies and process, front-of-house customer service, employee training, marketing systems and information management. Hence it is important that any CRM implementation considerations stretch beyond technology, towards the broader organizational requirements.

The objective of a CRM strategy most consider a companys specific situation and its customers needs and expectations. Information gained through CRM initiatives can support the development of marketing strategy by developing the organizations knowledge in areas such as identifying customer segments, improving customer retention, improving product offerings(by better understanding customer needs),and by identifying the organizations most profitable customers.

CRM strategies can vary in size, complexity and scope. some companies consider a CRM strategy to only focus on the management of a team of sales people. How ever, other CRM strategy can cover customer interaction across the entire organization .many commercial CRM insurance packages that are available provide features that serve sales, marketing event management, and project management and finance.

Successful CUSTOMER RELATIONSHIP MANAGEMENT requires marketing, sales and service agility of a star company to enable todays business to out pace their competitors in the race for customers.

Managing the customer experience, maintaining a more reliable data base, improving service operations. fostering customer loyalty, embracing the characteristics of high performance marketing and other related subjects.

Making such a pivot in CRM to create customer interactions that produce optimal experiences and LONG TERM relationships must be the top mission. Above all, those experiences must be consistent with a companys brand promise.

CRM DEFINITION :
CRM defines the process of the company are fully occupied with acquiring customers ,selling the product to the customers, and maintaining a LONG TERM RELATIONSHIP to a customer

CRM is actually a tremendous step forward in creating a system that can provide a means for retaining individual loyalty in a world of nearly seven billion souls. CRM helps in order to understand changing nature of the customer because customer are not what they used to be.

FINANCIAL SECTOR OVERVIEW INDIA
The financial institutions are playing a vital role for providing financial assistance, these should be fulfilling by the financial institutions. Generally the financial services, contains banking services, mutual funds, chits, financial institutions and insurance etc.

The people are attracted towards insurance because of their attractive benefits and which provide maximum security to the people and their families or their assets that helps face the uncertainties because where there is a uncertainties there is risk. Due to these reasons maximum number of persons are diverting or preferring or attracting towards insurance sector. By observing this reason most of the organizations are entering into the insurance sector. It is not possible for every organization to rule the market or to become market leader .To compete with the competitors or to be stable in the market or to become a market leader we have to concentrate on consumer ,because consumer /customer is the ultimate person who gets the benefits provided by the organization. For that, those organizations who prepare the plans according to the minds or attitudes of the consumer by providing attractive benefits will get more success.

WHAT IS INSURANCE :
Insurance is a CONTRACT BETWEEN TWO PARTIES where by one party called insurer undertakes in exchange for a fixed sum called premiums, to pay the other party called insured a fixed amount of money n the happening of a certain event .

Insurance is a protection against financial loss arising on the happening of an unexpected event. Insurance companies collect premiums to provide for this protection. A loss is paid out of the premiums collected from the insuring public and the insurance act as trustees to the amount collected.

For example in a life policy by paying a premium to the insurer, the family of the insured person receives a fixed compensation on the death of the insured. Similarly, in a car insurance, in the event of the car meeting with an accident, the insured receives the compensation to the extent of damage.

It is a system by which the loses suffered by a few are spread over many exposed to similar risks.

WHY TO BUY LIFE INSURANCE :
To protect and support your beneficiaries home and livelihood.

To replace your income and minimize the debt load for your heirs.

To provide beneficiaries with income tax free proceeds.

To provide heirs with benefits to pay the tax on your estate.

To help protect the value of your estate.

Life insurance helps protect the financial security of your family in the event of your on timely death. This is especially important when you are the primary wage earner. The owner of the policy pays the insurer premiums in exchange for a promise to pay the beneficiaries a death benefit upon the death of the insured.
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