| 9th February 2013 09:49 AM | |
| Saksham | Re: MBA Marketing Syllabus Pdf As per your requirement here I am uploading a pdf file having the MBA Marketing Syllabus, you can use this syllabus in your studies. This is the content of the attachment: UNIT-I Management : Definition, nature, process , functions & skills . Evolution of management thoughts - F.W. Taylor, Henri Fayol, Max Weber , Elton Mayo . Management Approachs- System approach , Contingency approach . Business Organisation - Types of ownership . UNIT-II Planning : Concept and purpose , Planning Process , Management by Objectives(MBO), Decision Making . Organisation : Concept and purpose of organisation , Types of organisation , Line, Line & Staff , Matrix , Virtual Organisation structures . Basis of Departmentation , Concept of Authority, Functional Authority, Delegation of Authority, Centralisation and Decentralisation of Authority. Coordination . Staffing . UNIT-III Directing : Leadership - Concept , Traits, Styles . Communication : Concept, Types , process, barriers, making Communication effective . Controlling : Concept, process, Requirement for Adequate control , Budgetory Control , Non-Budgetory Control . UNIT-IV Business Process Re-engineering - Concept , Process, Redesign, BPR experiences in Indian Industry . Total Quality Management(TQM) - Concept , Systems model of Quality, Deming's approach, TQM as a business Strategy . Knowledge Management (KM)- What , why, how, of Knowledge Management , KM process , approach, strategies, tools. Here is the complete file of the syllabus, click on it… |
| 7th February 2013 12:15 PM | |
| lakshmi prama | MBA Marketing Syllabus Pdf i want ton get the MBA Marketing Syllabus How can I get the MBA Marketing Syllabus Pdf???? |
