| 3rd February 2021 08:36 AM | |
| Arvind Kumar | Kashmir University M.A. in Mass Communication and Journalism 4th Sem MMCJ-16-03 ADVERTISING Syllabus Kashmir University M.A. in Mass Communication and Journalism 4th Sem MMCJ-16-03 ADVERTISING Syllabus Paper 16 MMCJ-016 (Option-III) Advertising Unit-I Advertising: Concept and definition Society-Ethics and Social Responsibility Advertising Agencies-structure and function of different departments Media Planning and Solution Unit-II Advertising and Marketing, Marketing Mix Consumer Behaviour Models: AIDA, Hierarchy of Effects, Diffusion of Innovation Model A.H.Maslow’s Human Needs Structure Advertising Appeals: Rational, Emotional, and Moral Appeal Unit-III Visualization-Idea Generation Techniques Elements of copy-headlines, sub-head, Body Copy, Slogan, Logo Principles of Design and Layout Creative Copy writing Unit-IV Comparative Advertising Values and Life style Advertising Public Service Advertising Creating Print Ad Creating Radio Ad |
