| 13th November 2015 11:56 AM | |
| sumit | Re: Mumbai University Sample papers of SYB.Com As you asking for the Syllabus of the SYB.Com 3rd and 4th semester of Mumbai university here I am giving you the syllabus of the SYB.Com 3rd and 4th semester of Mumbai university the syllabus consist the following courses: Fundamentals of advertising Different roles of advertising in marketing, economy and society Developments and issues concerning contemporary advertising The regulatory framework of advertising ‐Advertising in India Module * I. Introduction to Advertising 11 lectures Meaning ‐ Evolution ‐ Features ‐ Active participants ‐ Functions ‐ Advertising as a Communication process Overview and scope of advertising industry in India ‐ Trends in advertising and advertising industry in India – Challenges faced by advertisers in India in the era of globalization Module * II. Advertising as a component of Marketing 11 lectures Concept of Marketing and Integrated Marketing Communication (IMC) ‐ Advertising and other tools of marketing/IMC – Role of advertising in Product Life Cycle (PLC), low involvement and high involvement products – Role of advertising in brand building – Consumer behaviour – Target audience and market segmentation Module * III. Classification of Advertising 11 lectures Classification on the basis of – Audience, Media, Advertiser and Area, including advertising in rural India Special purpose advertising such as Green advertising, Political advertising, Advocacy advertising, Retail advertising, Financial advertising, Corporate Image advertising, Comparative advertising, Primary / Generic advertising and Pro Bono/Social advertising including Social Advertising by Indian Government through Directorate of Advertising and Visual Publicity (DAVP) Rest of the syllabus you may find in the file given below : SYBcom syllabus of semester 3rd and 4th year of Mumbai university |
| 13th November 2015 11:53 AM | |
| Unregistered | Mumbai University Sample papers of SYB.Com Hii sir, I wanted to get the syllabus of the SYB.Com 3rd and 4th semester of Mumbai university please provide me the syllabus ? |
