Syllabus for MBA Marketing in Nagarjuna

I am planning to pursue MBA from Nagarjuna University and would like to have Syllabus for MBA Marketing

[Saksham]

Please find the Syllabus for MBA Marketing for Nagarjuna University below:
BUS 1.1: MANAGEMENT PROCESS

Unit – I: INTRODUCTION:
Management, Concept, Significance, Levels, Skills, Functions &Principles. Management as an Art, Science and Profession – Social responsibilities.

Unit – II: PLANNING:
Nature, Purpose, Process of Planning, Types of Plans – Premising – Types of Premises, Forecasting: Significance, Process and Environmental Forecasting; DecisionMaking: Concept, Types of Decisions, Steps in Decision Making Process, Rationality inDecision; Management By Objectives: Concepts, Process, Precondition.

Unit – III: ORGANIZING: Nature, Purpose, Process; Formal and Informal Organizations, Distinctions;Organizational Structure: Significance, Principles of Organization; Departmentation:Importance-Methods of Departmentation; Span of Control; Concept, V.A. Graicuna’sTheory; Factors Determining Span of Control; Delegation: Concept, Process, Advantagesand Principles of Effective Delegation; Decentralization: Concept, When to Decentralizeand How to Decentralize; Line and Staff: Concept-Reasons for Conflicts between Line andStaff and Measures to Overcome; Committees-Nature of Committees, Reasons for usingCommittees, Disadvantages, Conditions for Successful Operations of Committees.

Unit – IV STAFFING:
Nature and Importance of Staffing, Factors in Selecting Lower, Middle andUpper Level Managers, Skills and Personal Characteristics Needed by Managers.
DIRECTING: Meaning, Assumptions of Human Behaviour, Theory X and Theory Y.

Unit – V MOTIVATION:
Theories of Maslow, Herzberg etc., McClelland, Alderfer, Vroom, Porter and Lawler; Leadership: Trait Approach to Leadership, Leadership Styles, Likert’s Four Systems of Management, Managerial Grid; Communication: Importance, Process, Media,Channels, Barriers, Principles of Effective Communication.
CONTROLLING: Basis Control Process, Pre-Requisites, Requirements of AdequateControl


BUS 1.2 QUANTITATIVE METHODS

UNIT-I: PROGRESSIONS, LIMITS, DIFFERENTIATION AND INTEGRATION:Progression, A.P., G.P., Limits, Differentiation, Maxima and Minima of Onevariable (without trigonometry background) and Simple applications. Integration (without trigonometry background) and Simple applications.

UNIT-II: BINOMIAL THEOREM AND PROBABILITY: Binomial theorem,Permutations, Combinations, Concept of Probability, Addition and Multiplicationtheorems of Probability, Baye’s theorem and its applications.


UNIT-III: THEORITICAL DISTRIBUTIONS: Binomial, Poisson and Normal distributionsand their simple applications.

UNIT –IV: TESTING OF HYPOTHESIS: Z-test, t-test and Chi-square testUNIT-V: CORRELATION, REGRESSION AND TIME SERIES: Simple Correlation,Rank Correlation and Simple Regression, Time Series, Components of TimeSeries, Measurement of Trend (Straight line by the method of Least Squares)

Please find the whole syllabus attached in a file below:

Mba-Syllabus-nagarjuna-university