Pune University MBA Semester 2 syllabus

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Hii sir, I Wants to get the Syllabus of the MBA II Semester Marketing Management of the Pune University ?

[shikha]

Savitribai Phule Pune University, formerly University of Pune and University of Poona, is a university in Pune in western India, founded in 1949. Spread over a 411 acres campus, the university is home to 43 academic departments

The Syllabus of the MBA II Semester Marketing Management of the Pune University is given below


MARKETING MANAGEMENT

PRODUCT: Product Meaning, Goods & Services, Product Mix, Levels of Product, Product Life Cycle - Managing the product in Product Life Cycle.

NEW PRODUCT DEVELOPMENT- Types of new products - Test Marketing a new product Portfolio analysis, Branding - Definition, Purpose and Significance, Branding decisions - Packaging & Labeling - Purpose, Types and new trends in packaging

PLACE: Importance, functions of distribution channels - Introduction to the various channels of distribution Designing marketing channels Introduction to Wholesaling, Retailing, Franchising, Direct Marketing, Impact of technology & Internet on distribution.

PROMOTION: Concept and role in marketing, Promotional Mix - Advertising, Sales Promotion, Personal Selling, Public Relations. Impact of technology & Internet on Promotion

Extended Ps of Marketing People, Process & Physical Evidence

For the Detail Syllabus you may Consider the below Attachement that is Free to Download







For more Information you may Contact to the Pune University the Contact details are given below

Contact Details
Pune University
Address: Ganeshkhind, Pune, Maharashtra 411007
Phone: 020 2569 6064